An efficient inventory system is the backbone of operations. Maintaining up-to-date inventory has allowed Moon's Tree Farm to know what trees are ready to sell now and how many will be ready in the next months. Accurate inventory allows them to prioritize what they need to sell ensuring that they don't end long on any products at the end of the season.
In the heart of Washington, Georgia, lies a sprawling expanse of land known as Moon's Tree Farm. Spanning over 650 acres, with 450 dedicated to production, this farm is not only a place of growth for over 130,000 trees but also a testament to the power of a family’s unwavering commitment.
But Freeform, a division of Disney, makes its name by backing young adult stories that buck tropes, flip scripts, and curb such conventions. They give narratives that are usually on the periphery a platform. Centering othered stories. And they needed to find the language to galvanize this future they were crafting. Last year, Freeform fully evolved to be streaming-first and their transformed programming challenged even more industry conventions. So their purpose, story and brand voice needed to transform as well.
